Rocco's Roofing

Rocco's Roofing has been on the job for over 15 years, but their logo could have belonged to any roofer in town. A roof, a hammer and a house told people what they do and nothing about who they are.

So we went back to where it started. Rocco the dog has been part of the business since day one, and now Rocco Jr. keeps the crew company on every job site. We made Rocco the brand.

The look is authentic and hand drawn, which is exactly how the owners wanted it to feel. More rough, real, and representative of Rocco.